We’ve given our website a refresh to make it simpler for you to do what you need to.
What’s happened?
You might have noticed that we’ve made a few changes to our website recently. This isn’t a flashy makeover, but is part of an ongoing Hospice-wide digital transformation agenda.
Our new-look website makes it easier than ever to find out how our charity can help support people facing a life-limiting diagnosis, end of life or bereavement.
(Pictured Stuart Alldis and Thompson Koramoa)
Saying it as it is
What we say hasn’t changed. But in some cases, how we say it has. By binning the jargon and talking in plain English, everyone can get where they need to go, first time.
And by making sure our content is readable, we’re open to as many people as possible.
Opening up to everyone
Accessibility was our top priority: making sure that everyone, whatever their situation, could easily use our website.
We are working across the organisation to make things simpler, smarter, and more accessible.
We are working across the organisation to make things simpler and smarter. Our hope is that people visiting the website will find it helpful and easy to use.
We believe our new site will help us to spread the word about the work we do and how people in the local community can support us.
But our work isn’t done – we’ll carry on improving things over the coming months.This includes updated clinical and fundraising content, ultra-fast donate buttons and a refreshed look and layout. The website is also fully integrated with social media and purposely designed for use on mobile phones.
The upgrade project has been overseen by Hitchin-based creative design agency CDA, which specialises in design, digital and branding.
Isabel Hospice Director of Finance and Resources Thompson Koramoa said: “Over 12 weeks, we worked closely with all the Hospice teams to understand how patients and supporters use our website, which pages and areas they are visiting, and those we would like them to see.
“CDA has helped us to create a much better website and user experience and ensured that it now better enables our key business objectives, particularly around fundraising and income generation.
“The website refresh is part of our digital transformation agenda. We are working across the organisation to make things simpler, smarter and more accessible. The hope is that people visiting the website will find it much more helpful and easier to use. We believe it will really help us to spread the word about the work we do and how people in the local community can support us.”
CDA Managing Firector Stuart Alldis and his family have first-hand experience of the expert care and support offered by Isabel Hospice. Having friends that work and volunteer at Isabel, Stuart and his wife, Helen, are keen fundraisers as well.
He said: “We are thrilled to have partnered with Isabel Hospice on a new website that modernises the look and feel, and overall experience of the brand online. We have incorporated best practices and bespoke functionality to enhance the user journeys, make content easily accessible for different user groups and encourage further engagement with Isabel.
“Creating a new website in a record 12 weeks was a tremendous achievement and we are looking forward to our continuing relationship with Isabel Hospice as we support them with digital marketing and web strategies in the future.”
